Nicole Zelyez

Marketing Director

As a lifelong lover of literature and history, I bring a unique storytelling perspective to the world of finance. As the Director of Marketing at BSW Wealth Partners, I am responsible for shaping and nurturing the firm’s brand through strategic and creative campaigns that resonate with clients and employees.

Prior to joining BSW, I honed my marketing skills at a single-family office in New York City and played a pivotal role in the launch of Retro Report, a non-profit news journalism organization. My background in history, combined with financial sector experience, gives me a unique lens: understanding past trends to anticipate future industry shifts and crafting compelling narratives that connect with diverse audiences.

I am a vocal advocate for BSW’s B Corporation certification and innovative spirit. I believe in building a firm that prioritizes the well-being of all stakeholders, including employees, clients, the environment, and communities.

When I’m not at the office, you can find me pursuing my lifelong passion for gardening, unleashing my creativity at the local pottery studio, championing causes close to my heart (climate action, biodiversity, deforestation prevention, and conscious consumerism), and cherishing time with my loved ones.